Relativ Media, the owner of South Africa’s largest network of digital iconic media,
is proud to announce the appointment of Rob Collins as Chairman of the Group. As a distinguished leader in business, he has made meaningful contributions to finance, hospitality, sports and tourism in South Africa and is a deeply admired role model to all in the Relativ family.
“My journey with Rob began when I entered the media business and over the years, he has been an insightful business partner and mentor to me. He is regarded as one of the foremost all-rounder executives in the country, with an extensive background across finance, marketing and legal disciplines,” says Brett Tucker, Founder of Relativ Media.
As a business, he says that Relativ focuses significantly on ensuring its distinctive and ambitious culture, which appeals to people who are geared for high performance.
“We are a hard-working, humble and diligent team and Rob epitomises all of these assets. We are honoured to have him share his near four decades of experience and depth of wisdom with us.”
Commenting on the appointment, Rob Collins said: “Relativ Media is a dynamic group with a vision to revolutionise to add value to media. The team’s focus and passion for the industry is a strong driver towards achieving really big goals. I look forward to being a part of this future journey in unlocking innovation in media solutions for business impact.”
Chairman of Relativ Media
After graduating from Wits University, Rob Collins served in the Navy, where he was transferred to Johannesburg as its legal advisor for Inland Revenue for four years. He assisted in writing the VAT Act. Thereafter he joined Deloitte and Touche where he practiced as a tax lawyer and held the position of associate director.
In 1991, he changed careers and moved into the entertainment, leisure and lifestyle sector as the Group Tax and Legal Advisor for Interleisure (Pty) Ltd. He joined Ster Kinekor as Chief Executive Officer in 1993 where he also served as Chairman of Walt Disney, 20th Century Fox and Columbia in Africa, serving on their World Wide Strategic Committees.
In 2000 he took up the challenge of joining one of South Africa’s largest black empowerment companies as Chief Executive Officer MGM Grand SA and later as Chief Operating Officer of Tsogo Sun Gaming. In 2006 he was appointed as Managing Director of Tsogo Sun Gaming.
Mr Collins moved to Sun International in 2014 where he has served the entity as Group Chief Strategy and Operations Officer up until his retirement in July 2019. During his tenure at Sun International, he was responsible for rebranding the Group, initiating major projects such as the Sun Star, Sun Parks and revamping Sun City, and is featured as a trustee on the South African Hall of Fame, housed at Sun City.
He has also made a major contribution to the fraternity of South African hockey.