It’s here! We are proud to share the new Relativ Media logo and tagline with you as the combination reflects the boldness of our business and futuristic focus of our people.
Whilst we agree that a change can be as good as a holiday, the Relativ Media team loves consistent change at the fastest pace. We believe in boldly making strategic moves work – in premium out-of-home (OOH) and digital out-of-home (DOOH) spaces – in ways that connect brands and people.
The modernised corporate identity of Relativ Media has a distinctly fresh feel. It is eye-catching, has an air of being full of the best surprises and captures the company’s approachable essence.
The chunky lowercase typography not only mirrors Relativ’s highly accessible way of working with clients and partners but is an effective type choice for digital screens, on which the logo will feature across South African outdoor advertising spaces.
The areas surrounding the quirky ‘r’ icon form multi-coloured pixels, which add to the unapologetically futuristic stance of the brand. Rooting the logo, the refined tagline of Connecting brands and people conveys what the MOST award-winning media owner seeks to achieve every day.
“We thank our creative agency on the project, Berge Farrell Design for their creative partnership. It was also great how our team rallied on this brief. Everyone’s inputs were key to enable the creation of a corporate identity that best reflects who we are and the Relativ way, which is all about forward motion into the future,” said Richard Wilkinson, Managing Director of Relativ Media.
The resulting visual work is an honest reflection of Relativ Media as it embarks with high energy into its next phase of growth.